I’m Kellen Mrkva, an Assistant Professor (Lecturer) in Marketing at University of Bath, School of Management. Previously, I was a postdoc in marketing at Columbia Business School and received my PhD from the University of Colorado and my BA from the University of Notre Dame.
My work has been featured in several academic journals and other outlets including Journal of Marketing, Psychological Science, JPSP, JEP:G, Journal of Consumer Psychology, and Harvard Business Review. I study judgment and decision making in many contexts including in the contexts of consumer spending, consumer financial decision making, digital marketing, and choice architecture (nudges and retail “dark patterns”). My recent research usually includes big data and/or field experiments in addition to online/lab experiments.
Researchgate (open access versions of my research)